Social Media

LinkedIn Matched Audience – How To Leverage Audience Lists for Effective Ad Targeting
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What are LinkedIn matched audiences? A matched audience list is simply a list of contacts...
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Sharing LinkedIn Direct Sponsored Content Access – 4 Easy Steps
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What is LinkedIn direct sponsored content access? Direct sponsored content consists of ad creatives not...
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LinkedIn Insight Tag Access – Adding Accounts
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Can we link multiple ad accounts to the same LinkedIn Insight Tag? Yes. Both ad...
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Facebook announces the launch of Facebook Shops – May 2020
Facebook Shops Facebook Shops can help businesses tide through Covid-19 Facebook CEO and Founder Mark...
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Facebook Ads – Standard Events VS Custom Conversions
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Why do we need standard events or custom conversions? Simple. Standard events and custom conversions...
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How to add your GST number to Facebook Ads (Singapore)
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Why should you provide your GST number to Facebook? Facebook charges a 7% GST on...
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The Ultimate Instagram Guide for Brands 2020
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Why Instagram? According to Instagram, the platform has over 1 billion accounts worldwide*, with half...
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Social Media Content Pillars
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What are social media content pillars?  Simply put, content pillars are building blocks of your...
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How to Set Up a Killer Social Media Content Strategy 2020
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This guide covers how to craft an effective social media content strategy that works towards...
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Top Social Media Platforms – 2019 Q4
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Social media platforms ranked by monthly active users (MAUs): Facebook - 2.498 billionYouTube - 2...
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