Grow Your Online Presence with the Digital Marketing EDGE Grant

Digital Marketing EDGE Grant – Empowering Singapore Businesses

Digital technology has reshaped the way that businesses conduct their operations. It has improved communication processes, reduced operating costs, and revolutionised the way that businesses engage with their customers in and across country borders. The rate of change is accelerating more than ever, and it is important that businesses keep up with digital trends in order to stay competitive. 

With the introduction of the EDGE Digital Marketing (formally known as the Productivity Solutions Grant (PSG)), SMEs are eligible for up to 50% business grant support for the adoption of DM Rogue Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

What is the EDGE Grant?

The EDGE Grant is a joint initiative launched by the Infocomm Media Development Authority (IMDA) and Enterprise Singapore (ESG) to help enterprises improve productivity and business processes through technology. 

The grant encompasses sector-specific solutions that are designed for enterprises operating within a specific industry, such as retail, healthcare, and food services etc. It also covers generic solutions that apply to all sectors, including but not limited to cybersecurity, human resources, and digital marketing. 

Under the EDGE Grant, eligible SMEs can receive up to 50% funding support from pre-qualified vendors while non-SMEs can receive up to 30% funding.

EDGE Grant For Digital Marketing Solutions

In line with the accelerating shift towards all things digital, the EDGE Grant was expanded to include digital marketing solutions to help small and medium enterprises (SMEs) capture new growth opportunities. With the EDGE Digital Marketing Grant, SMEs and non-SMEs can leverage professional support to develop their digital marketing strategy, create content, and execute digital marketing campaigns to boost their business.

What is a Pre-Approved Vendor

Pre-approved vendors are organisations appointed by IMDA with solutions that are effective, market tested and cost-effective. 

Qualifying is a stringent process that requires a company to demonstrate that their solution will have a positive impact on the productivity and growth of their target sector.

What is the Maximum Funding Support for the EDGE Digital Marketing Packages?

The maximum support that companies can receive from PSG Grant is 50% capped at S$10,000.

What are the Conditions for Eligibility for the EDGE Grant

Eligibility for the EDGE is conditional based on select criteria. 

• The enterprise has to be registered and operating in Singapore
• At least 30% of the shareholders have to be local.
• The annual sales turnover of the company applying should not exceed S$100 million, or the size of its staff should be no more than 200. 
• Last but not least, any lease, purchase or subscription of IT solutions or equipment must be used in Singapore. 

It’s worth noting that charities, religious entities, Institutions of Public Characters (IPCS), Voluntary Welfare Organisations (VWO), and government agencies or subsidiaries are not eligible for EDGE Grant. 

How to Apply for the EDGE Digital Marketing Grant

There are two main steps to take when applying for the EDGE Grant. 

1. Reach out to a pre-approved vendor for a quotation. 

2. Submit your application to the Business Grants Portal. Keep in mind that you will need to register for a CorpPass account to conduct any transactions on the portal. 

Enterprise Singapore has a step-by-step guide covering application submission, acceptance of Letter of Offer, and claim submission, which you can find here.

Rogue Digital is a pre-approved EDGE vendor. If you wish to learn more about our EDGE Digital Marketing Solutions, you can reach us here.

Why Rogue Digital?

Rogue Digital is a full-service digital agency driven by a mission to help our clients maximise their return on investment while reducing cost-inefficiencies. 

We have worked with brands across a wide variety of industries, including fashion, retail, healthcare, eCommerce, education and more.

By choosing to work with us, you gain access to a team with a combined experience of over three decades, helping brands achieve their full potential.

Some of the services we offer include search engine optimization (SEO), search engine marketing (SEM), Display & Video advertising, social media marketing, content writing, creative design, and website design & hosting. 

Schedule a consultation with our experts to learn how we can help your organisation achieve its business goals.