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For Advertisers using Google Ads in Singapore
A 7% GST on all Google Ads media budgets will be implemented in Singapore, starting from 1st January 2022.
Businesses and advertisers using Google Ads will find the GST added to their purchase as a separate line in “Transactions” under “Billing & Payments,” with the amount visible on their invoice.
This development follows the 2020 implementation of GST on Facebook ads, and is in line with the trend of introducing Digital Services Tax around the world.