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Facebook Ads – Standard Events VS Custom Conversions
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Why do we need standard events or custom conversions? Simple. Standard events and custom conversions...
Google Display Planner – 10 steps for an accurate forecast
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What is the Google display planner? The Google display planner is a free tool that...
How to add your GST number to Facebook Ads (Singapore)
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Why should you provide your GST number to Facebook? Facebook charges a 7% GST on...
Updated: Killer Google Ads Structure – A 2020 Guide
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How do we properly structure a Google Ads search campaign? These days, advertising on Google...
The Ultimate Instagram Guide for Brands
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Why Instagram? According to Instagram, the platform has over 1 billion accounts worldwide*, with half...
Social Media Content Pillars
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What are social media content pillars?  Simply put, content pillars are building blocks of your...
Top Social Media Platforms – 2019 Q4
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Social media platforms ranked by monthly active users (MAUs): Facebook - 2.498 billionYouTube - 2...
Meta Tag Guide
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What are meta tags? Meta tags are HTML code tags that help search engines define...
How To Access The Facebook Pixel
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Note: This works with computers or your mobile phone browser. You won't be able to...
Google Analytics – Sharing Access
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Adding users to Google Analytics: Note: This works best with computers! ? Step 1: Log...

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